Churn Impact Tool

Compare a baseline churn rate with an improved churn rate and see how much it changes your members and recurring revenue over time. Same acquisition, different retention.

Need a refresher on a metric? Browse the glossary.

Current active members

Your current paying members or subscribers.

Why it matters: Sets the denominator for churn math and keeps everyone honest about the true base.

Average revenue per member / month (USD)

Why it matters: Also called ARPU-tiny pricing tweaks swing the incremental revenue you retain.

New members per month

Average new signups you expect each month.

Why it matters: Represents your acquisition machine. Holding this constant isolates retention gains.

Baseline monthly churn (%)

Your current or expected churn rate.

Why it matters: Shows the leak in the bucket today-the one finance already modeled.

Improved monthly churn (%)

A lower churn rate after retention improvements.

Why it matters: Quantifies the upside of your retention roadmap, retention tooling, and lifecycle work.

Months to simulate

Why it matters: Lets you compare short sprints vs. long-term retention programs.

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Reality check: baseline churn

Elevated churn. Improvements here can materially change outcomes.

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Reality check: improved churn

Within a typical range for many subscription businesses.

Share this scenario

After running a simulation, the URL encodes your inputs. Copy it to share the exact projection.

Try a real churn scenario

Load one of these presets to jump-start planning conversations.

Post-onboarding churn fix

1,200 members at $42 ARPU, trimming churn from 6% to 4%.

Membership community win-back

800 members at $19 with elevated churn falling from 8% to 5%.

Enterprise retention push

400 high-value members paying $150, aiming for 1.5% churn.

See what churn really costs you.

Set a baseline churn rate and an improved churn rate, then run the comparison to see how many members and how much recurring revenue you gain by keeping more people each month.