Price Change Impact Tool

Model the real impact of raising (or lowering) your price - including realistic churn from price sensitivity.

Need a reminder on ARPU, churn, or sensitivity? Check the glossary.

Current active members

Why it matters: Defines the customer base you might lose or grow.

Current price per month ($)

Why it matters: Baseline ARPU used for all comparisons.

New price per month ($)

Why it matters: Test price that drives the revenue upside-but also triggers sensitivity.

Baseline monthly churn (%)

Why it matters: The churn you already live with before the price change.

Price sensitivity (%)

Extra churn per 10% price increase (e.g., 50% = +5% churn for a 10% raise)

Why it matters: Translates price shock into churn so you are not guessing about attrition.

Months to simulate

Why it matters: Defines how long you let the new price compound before judging it.

How price sensitivity works

Example: 10% price increase with 50% sensitivity adds +5% churn. Adjust based on how price-tolerant your audience is.

Try a preset scenario

Load these examples to anchor planning discussions with finance or leadership.

SaaS price increase

$49 → $59 with moderate sensitivity to see if margin expands

Community price drop

$32 → $25 to reduce churn and drive retention

Enterprise uplift

$120 → $150 with low sensitivity assumptions

Ready to test a price change?

Enter your current and proposed price to see the real revenue impact, including churn from price sensitivity.